Tag Archives: communication channels

3 Secrets Of The Real Email Jedi

Today we have a short but valuable list of advice. Follow them and you will email like a real Jedi and you will stop wasting time digging into tons of emails flooding your inbox.

  1. Be quick. Distant communication makes it impossible to understand your intonation or your facial expression. The only way to show your competence and expertise is to answer quickly and professionally. Make it your rule and answer all important business emails as fast as possible.

    The EmailTray email client for Windows and Android smartphones will keep all important emails front and center in your life, while relegating unimportant emails like newsletters to secondary and tertiary inboxes. EmailTray uses special smart algorithm to understand the importance of the messages in your inbox and to sort them to the special Top Priority, Low Priority, and No Priority folders. When you have your messages sorted according to their importance you won’t need to waste time separating the most important messages from the routine ones. The EmailTray email client for Windows and Androids does this for you.

  2. Be concise. Remember that nowadays everybody has their inboxes full of new messages. Value the time of your recipients and make your replies as short as possible. Modern email etiquette allows skipping the amenities and moving to the point immediately.

    This rule is also true for the signature you add to your emails. Keep the signature in your replies and forwards short enough to make it possible to recognize you. Use the EmailTray email client to automatically add your full signature to your new email messages and a shortened one to the replies and forwards. Your recipients will thank you for this.

  3. Be always available. A lot of email messages are time sensitive. A lot of email messages lose their actuality if not read in time. Use your mobile device to be always available via email.

    Install the EmailTray email client app for Android on your Android-based device and get all the benefits of the smartest desktop email client in your pocket. The EmailTray email client will immediately notify you about new important messages and rescue good emails caught by the spam filter by a mistake. EmailTray uses the Push command that lets you get new emails immediately and enables you to apply the first rule of the real email Jedi without interrupting your other activities.

How To Reach Your Targeted Audience When They Are Mobile

email on mobile device

Today 16% of all email messages are opened on mobile devices like smartphones or tablets.  Successful email marketers should follow not only these 20 tips for successful email newsletter delivery, but adapt to the new reading environments. All modern email newsletters should be optimized for mobile email clients.

People who read their email on mobile devices usually do this early in the morning, while they are at lunch or in the evening. This knowledge is important for you as an email marketer because you need to understand how and when you will be reaching your target audience. For example, if you send text emails that should be read carefully, it is better to send them when your recipients are more likely to be using their desktops. If you send lighter content that can be scanned and acted on quickly or that otherwise takes advantage of mobile features, aim for those times when users are out and about.

Remember that, when using their mobile devices, your subscribers will behave differently than when they use their desktops. It may be hard to purchase something from the smartphone. The aim of your email messages may be to call the readers to add your product to a wish list, to save and use a promo-code or to get more information about your company. It may also make sense to engage mobile-specific capabilities. For example, you might offer a 10 percent off coupon for checking in on Foursquare or to Facebook Place… something that can be easily done via a mobile phone.

It’s very important to test how the content of your landing pages renders on mobile devices. Remember that Adobe Flash video is absolutely OK for Android-based smartphones, but will not work with iOS. The success of your email marketing campaigns depends on the possibility for your readers to immediately follow your call to action.

Low download speeds and the rather small screens of mobile devices make mobile email readers impatient. Keep this in mind and give your users the most interesting and engaging content. Not having an email preview in the mobile email clients decreases the chances of your emails being read. Your best way to cause the recipient to read your message is to intrigue him or her with a great subject line and the “From” field, explaining who is the author of the email.

You should also remember that most of your recipients will use their mobile email clients to perform “triage” to decide what emails to delete and what to save for further reading on the desktops. Your email newsletter will have just one chance to impress, so use all possible tactics to make your recipients read it and take the desired action, either now or, at least, later on their desktops.

Consider asking your subscribers to install EmailTray – a smart email client for Windows and Android smartphones – to be sure they always receive your emails. The EmailTray email client saves all good messages that might otherwise get trapped in the Spam folder by mistake and it specifically notifies users about important emails as opposed to “Low Priority” and “No Priority” emails.

Communication Channels Infographic: Facts and Figures, Pros and Cons

In the era of technical progress, email messaging, telephone, online chat, wiki and other communication channels have become more and more important in our daily life.

See below an infographic on the most popular communication channels which includes quick facts and figures, distinctive features, advantages and disadvantages of each method of communication. Click to view the full-size image:

communication tools: email, IM, telephone, blogging, wiki

 

Feel free to post this infographic on your blog using the code below:

<a href="http://www.emailtray.com/blog/communication-channels-infographic-facts-and-figures-pros-and-cons"><img title="Communication Channels Infographic: Facts and Figures, Pros and Cons" src="http://www.emailtray.com/blog/wp-content/uploads/2012/04/communication-tools-infographic-23+.png" alt="Communication Channels Infographic: Facts and Figures, Pros and Cons" width="605" height="1106" /></a>
<a href="http://emailtray.com">EmailTray – a Smart Email Client</a>